Aerial Pros

Invest in a Good Sales Team

No matter if you are a large or small rental house, public or private company, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.

Why Inventory Management is Important in Rental Fleets

Over the last 10 years, our rental customers have become extremely more proficient in the tracking of rental fleets by machine — revenue generated, rental rates, time of utilization, maintenance/repair costs, interest costs, downtime, warranty costs/issues, depreciation and resale prices.

“Building the Future” – Genie Pioneers 50 Years of Innovations

Marking half a century of serving aerial markets around the world, Genie is celebrating our five-decade legacy of “Building the Future” through industry leadership and innovation this year.

Differentiation Strategy for Your Rental Business

In today’s rental industry, competition in the aerial marketplace is intense, with many rental options available for prospective customers.

Cash, Lease or Finance – Options to Purchase Your Rental Fleet

Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet.