Aerial Pros

Tips for Engaging with Colleagues and Customers When Face-to-Face Meetings Aren’t Possible

There is no substitute for a face-to-face communication. But, getting together in person isn’t always possible, particularly right now as cities, states and countries are asking people to stay at home.

BIM Makes Jobsite Planning and Construction Easier, More Efficient and More Profitable

Savvy contractors are now using BIM (Building Information Modeling) files to preplan equipment needs for upcoming projects.

Top 5 Tips for Using Telematics to Maintain a MEWP Fleet

Increased market competition and competitive rental rates are significant challenges for rental companies.

Aerial Equipment 101: What Is an Aerial Work Platform?

Aerial work platforms — or AWPs, as they are more commonly known — are economical, portable models that lift one or two workers.

Stepping up on Safety in challenging Netting Application in Scotland

For scale, no show in Scotland can rival the Royal Edinburgh Military Tattoo.

Incorporate Customers in Your Rental Store's Marketing Efforts

When business owners think about marketing, they usually think about attracting new customers.

Making Way for Genoa's New Morandi Bridge, Italy

Two Genie® SX™-180 boom lifts involved in a high-precision demolition process.

Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

The Importance of Good Product Photography

When investigating a new product, what is the first thing that you notice?

Tips on How to Make a Great Internal Company Newsletter

Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?

Manually Propelled vs. Self-Propelled MEWPs

Mobile elevating work platforms, or MEWPs, come in a variety of sizes and options.

Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

Ramping Up: Handling Equipment Spikes in Small Markets

Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.

Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

Social Media Basics for the Rental Industry

Whether your rental company currently has a social media effort or just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing.

Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

Rental Companies Need Public Relations

If your company rents construction, landscaping or industrial equipment, you should be doing some kind of proactive public relations (PR) effort to build your business.

Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.